April 29, 2009

Namechk: Great Tool For Checking Social Media For Usernames

By Scott Goodyear

As you explore the various opportunities to market your company, products, to blog, to post videos, and more, you probably want to do so with a recognizable name. There is a great tool over at namechk.com which allows you to pop in potential user names and check a variety of social media sites for your desired name, in one go. While this might seem like a site that you would use only once or twice, like when you are registering yourself or a client, this can also be a great tool for researching a bit about what your competitors are doing across these networks.

April 08, 2009

Depressed Server, Great 404 Link Bait / Viral Marketing Example

By Scott Goodyear

If you've read The Hitchhiker's Guide to the Galaxy or if you've seen the movie, you know that Marvin The Paranoid Android is funny in it's own depressing way. What if your web server had the same dejected outlook? Check out this 404 error page. This is a great example of something that can go "viral" and add new visitors, links, and attention to a site.

March 16, 2009

Adobe Launches SEO / Flash Developer Area

By Scott Goodyear

I've mentioned before that there are various ways that you can make your site's flash content more search engine friendly. However by and large, it is pretty hit and miss as to what an engine actually indexes from a site's flash content. If your site is big on flash, you might want to check out Adobe's new Search Engine Optimization Technology Center.

To Underline or Not Underline Links For Google

By Scott Goodyear

Interesting post over at SEO ROI Services called "Does Google Care If A Link Is Underlined? - SEO FAQ". Gabriel Goldenberg relates a conversation that he had with Google's Matt Cutts over the use of underlines in links. I know a lot of people wonder about whether tricks like keeping links underlined or not is kosher with Google and generally...

February 27, 2009

Non Profit Web Site? This Site May Help: TechSoup.

By Scott Goodyear

I got a tip today about a site that helps non-profits out, a site called TechSoup. It appears that if you are a non-profit company, you may be able to qualify to pick up free or discounted software. While I don't work at a non-profit myself and have not used this site before, this seems like a great opportunity for non-profits and for enterprising companies to donate or provide discounts for non-profits. Have you used TechSoup before? Do you have any similar resources to share?