April 29, 2008

Should You Put A Blog On Your Site?

By Scott Goodyear

Two of the most common questions that people ask about online marketing is, 'should I put a blog on my site?' and 'how do I get my site indexed quickly?'. The answer, in many cases, is yes and perhaps with your blog. If you want to be indexed by Google and other engines quickly, the answer is often "get a blog". While I won't get into all of the pitfalls of having a blog, I did want to show you one small indexing benefit that is related to having a blog...

Spamming Sphinn, Digg, and Others...

By Scott Goodyear
While it is important to get the word out about your site or service far and wide, there is a fine line between submitting something interesting and spamming social sites like Sphinn, Digg, and others. Some are surprised to find out that some of their self promotional efforts may be construed as "spam". In this post I want to point to an example that I saw over at Sphinn.

April 15, 2008

Guaranteeing Page 1 Rankings is SEO Malpractice and "SEO" Trademark?

By Scott Goodyear

An SEO firm in Washington state has been sued over it's practices and may face thousands in penalties and fees according to Search Engine Watch. The core issue had been that their services were not clear, that they made inaccurate guarantees, and if their competitor's post is true, called this service a "scam to avoid".

April 08, 2008

3 Resources for Your Search Marketing Tool Box.

By Scott Goodyear

Often when you sign up for an email account, blog account, or other service, a "captcha" is used to verify that you are setting up a real account. In regards to blogs, it is often a great way to avoid getting tons of automated, spammy comments that do little to add to a conversation. However captchas can often be humorous in their own way.

Name Squatting 2.0

By Scott Goodyear

The other day I was thinking about registering for a free email address. Of course, all of the names that I thought to register were taken. I tried to register a new domain, all of the names that I really wanted were long gone. I went to a couple of Web 2.0 social sites and thought about names that I didn't really want but might be interested to post under... it turns out WebTrends was already taken at Twitter. Was this a real or fake account?