December 31, 2008

3 SEO Insights Listening To NPR This Morning

By Scott Goodyear

I was listening to NPR this morning. They were talking about some experimental photography project that was on the web. I didn't quite catch the name of the group, so I did a Google search on a few of the keywords that I thought they were mentioning.

November 11, 2008

SEO Services To Offer... Social Media Naming Audit.

By Scott Goodyear

Back in April of this year, I wrote an article called "Name Squatting 2.0". Essentially, some will buy a domain name and hold it until it becomes popular. Once popular, they may try to sell the domain as if for ransom. In the social media world, I pondered the probability that the same thing could happen with name registrations and services like Twitter, MySpace, and others. Anne Zieger of What Matters Online, had a similar thought. Connecting the dots to how you run a marketing business, she proposes that her clients contact her in order to run a social media naming audit.

November 10, 2008

New Wordtracker "Keyword Questions" Tool

By Scott Goodyear

It's no secret that we find Wordtracker a really useful tool. We even include a basic version in WebPosition in order to encourage more people to discover this great keyword research site. Whether you are a current user of Wordtracker or not, you may also find their new Keywords Questions experiment pretty interesting.

November 06, 2008

Social Marketing: Some Links Are Radioactive

By Scott Goodyear

When you look at the number of links pointing back to your site, it is usually good to see the total number increasing. This often means that you are doing something right. When dealing with client expectations, you may need to explain to a client that just because the number of links go up, this does not necessarily mean that all of their rankings will go up in turn. It may, in some ways, be helpful to explain to your client that links can often be radioactive in nature. They can provide a benefit today that energizes your rankings, helps it to gain traffic and conversions, to start a conversation about a product or service, and so on, but many links lose their strength to provide these actions over time.

June 18, 2008

Using the Windows Hosts File To Test A Site

By Scott Goodyear

In my last post I spoke a bit about Absolute Vs Relative URLs. In this post I will talk about the Windows Hosts file. If you have a site mock up that you want to put online and test out but the files are not yet ready to be deployed on the live site, you can test your site by using the Windows Hosts file.